Prop Insanity

Prop Insanity

Julie Rollins Creative Tools for Newborn Photography | Feature & Giveaway


Calling all newborn photographers! You are NOT going to want to miss today’s feature and giveaway.

Julie Rollins is the mastermind behind one of the best collections of newborn backdrops, wraps, and headbands that I’ve ever soon. You HAVE to go check out her shop. Right now. I’m telling you – if you’re a newborn photographer, you’re going to flip out when you see her shop!

I was SO excited when I received my box in the mail from Julie. Everything was gorgeously packaged, and the quality of her products is amazing.

Here’s the Multi Color Swaddle wrap in Fuschia – the combination of pink and orange is stunning. It’s especially gorgeous for babies with darker complexions!

If you’re like me, you probably wonder where newborn photographers get the gorgeous fabrics to use as backdrops for their squishy beanbag poses. I’ve searched and searched at fabric stores, but just haven’t been able to find the right combination of material, color, and width to work for me. Well, I don’t have to worry about that any more – Julie has fabrics in a huge variety of colors and textures, and they’re long enough AND wide enough to make perfect backdrops!

Don’t you just love this Perfect Knit Backdrop in Raspberry? And the Luxe Headband in Plum is just the icing on the cake!

Have you noticed the ruffle fabrics that are all the rage recently? Yup! Julie has those, too. I was a little nervous to try using mine, because I really love lighter toned backgrounds for my newborn portraits. But this stuff photographs BEAUTIFULLY! I fell in LOVE when I uploaded the images to my computer. I’ll be buying some of this fabric in every color! Here’s the ruffled ribbon fabric in Violet.

Her store also offers several colors of fur. And she doesn’t skimp on the size and send you a tiny li’l piece of fur that can only be used as a liner for trench bowls and baskets. Nope. You’ll receive a full size piece of fabric that measures 37″ X 60″. The Frosted Violet (shown below with the Open Weave Swaddle Wrap in Eggplant) is so much fun, and I also plan on purchasing moss and camel fabrics ASAP.

Want a nice stretchy wrap? She has those, too. In any color you could possibly want. The Stretch Knit Swaddle Wrap shown below is a color called Iris. It’s super long, which means you can wrap your baby in a variety of different ways.

I absolutely adore her Two Tone Swaddle Wraps. They’re also super long and plenty wide, so you can use them for swaddling OR for hanging (always make the baby’s safety your number 1 priority when attempting any sort of hanging pose – composite your images together in Photoshop so that the baby is never actually hanging in a sling without being supported by an adult).

Did I mention that Julie also sells headbands? She does! I’m serious folks – her new store is a one stop shop for newborn photographers! Just check out these Luxe Headbands in Serendipity and Siena. Simple, sweet, and absolutely adorable!

I instantly fell head over heels in love with this Ornate Headband in Antique Gold. What a perfect way to add a little drama to your portraits of newborn girls. Every time I’ve used this headband for a session, I’ve had the baby’s mom ask where she can purchase one.

In addition to props and backdrops, Julie also sells a FABULOUS set of newborn actions. Her Newborn Basics action set is an absolute life-saver. She’s combined ALL of the standard newborn post processing steps in one easy to use action.

The action is incredibly easy to customize, but I’ll be honest – I usually don’t have to do any sort of tweaking on any of the layers within the action (and that’s saying a LOT coming from someone who is rarely, if ever, pleased with how actions look at 100% opacity). Every single one of the images posted in this blog post was processed with the Newborn Basics Action – I love it that much! I actually use it to process ALL of my studio sessions – not just newborns!

The Newborn Basics Action even includes a skin softening layer. I’m a die hard fan of Portraiture, but I hate how time consuming it is to run it on every newborn image and then mask the effect off of baby’s eyes, lips, hair, etc. Julie’s softening action is VERY similar to Portraiture – softens skin without looking overly airbrushed.

If you like your newborn portraits to have a touch of haze, be sure to check out her Newborn Sweetness and Newborn Softness sets.

Sooooo… Are you ready for some super awesome news? Julie Rollins is giving away an amazing prize to one lucky Prop Insanity reader. What do you win? EVERYTHING you’ve seen in this blog post. That’s a total value of $257, kids!!! Here’s a recap of everything that’s included in this incredibly generous prize package.

  • Stretch Knit Swaddle Wrap in Iris
  • Two Tone Swaddle Wrap in Berry-Sage
  • Open Weave Swaddle Wrap in Eggplant
  • Multi Color Swaddle Wrap in Fuschia
  • Ruffle Ribbon Backdrop in Violet
  • Faux Fur Prop in Frosted Violet
  • Perfect Knit Backdrop in Raspberry
  • Ornate Headband in Antique Gold
  • Luxe Headband in Plum
  • Luxe Headband in Siena
  • Luxe Headband in Serendipity

But guess what? There’s MORE!! Julie is offering 25% discount off her already INCREDIBLE prices to all of our Prop Insanity readers. Use the coupon code PROPINSANITY25 at checkout between now and November 28th, and stock up on your favorite newborn goodies.

Do you want to be entered into Julie’s mega giveaway? Well, I’m sure you know the drill, but I’ll tell you again. First, go visit Julie on her Facebook Page and make sure to “like” her and leave a li’l love from Prop Insanity. Then, visit her shop, and browse through the plethora of newborn wraps, backdrops, and headbands you’ll find there. Then head on back over here, and leave us a comment letting us know which item in her shop is your absolute favorite.


  1. Shawna Lucas says:

    Love the ornate crown! Would be perfect for a maternity shot also for a little girl!

  2. The newborn crowns are adorable! Love the “joy”

  3. i follow on twitter

  4. i like on fb

  5. i subscribe

  6. i visit the prop shop

  7. I’d love the fur fabric!

  8. I like you on fb

  9. I visit your shops

  10. Angie Francis says:

    I love the Luxe Headbands!! I also liked your page on facebook!

  11. Cherilyn Haines says:

    I LOVE the Ruffled Ribbon backdrop in Violet!

  12. Cherilyn Haines says:

    I’m already a Prop Insanity Facebook “liker”.

  13. Cherilyn Haines says:

    I visited the Prop Shop.

  14. Cherilyn Haines says:

    I’m already a subscriber. :)

  15. I LOVE just about every backdrop/fabric option she offers, in so many colors too!
    My favorite 2 (I couldn’t pick just one) are the faux fur in cream and the ruffles in dark blue. Thanks for sharing, as always another site to add to my bookmarks and wishlists. (Boy does my husband have a big wish list from me for Christmas!)

  16. Love the Gold ruffled ribbon backdrop!

  17. Already follow on Twitter =)

  18. Already a fan on Facebook

  19. Already a subscriber to your feed =)

  20. Kelly Williams says:

    Love the dusty rose soft backdrop! Like her on facebook :)

  21. Kelly Williams says:

    Following PI on twitter: username williamskc09

  22. Kelly Williams says:

    Like PI on facebook!

  23. Danielle Sajkunovic says:

    I love the faux fur props!

  24. Danielle Sajkunovic says:

    Already a fan on FB!

  25. I love the Ruffled Ribbon fabric. It is absolutely outstanding. I visited Julie’s site and there are tons of things I would love to be using.

  26. I love the thick & cozy swaddle wrap in peacock, it looks so warm & comfy!

  27. I already like PI on Facebook-

  28. And follow on Twitter as @whitepeachphoto

  29. I am a facebook fan. I went to the site and I love the Lacy peekaboo wrap. Actually I love everything!

    I would love to win this not only for my photography business, but also I just found out I am having twins!! This would be awesome!!

  30. I viewed your shop! I wish I had more money I would buy everything!!

  31. im all ready a fb fan and I’ve been to her shop the love the ribbon backdrops and pretty much all of her products

  32. I love the soft knit swaddle wrap

  33. I follow PI on twitter (jennallen80)

  34. I took a look around your prop shops

  35. LIKED and left some love for them on FB :)

  36. I love the stretch knit wrap in camel.

  37. I subscribe to your feed

  38. I like your facebook page

  39. Love everything, but I really want the thick and cozy swaddle wraps!!

  40. Elizabeth Clements says:

    I like your FB page!

  41. Elizabeth Clements says:

    I love the Dainty Flower headband and backdrops that Julie carries. So cute!

  42. Megan McGowan Parsons says:

    Liked Julie on FB and left some love <3
    My favorite item in her shop is the Ruffled Ribbon Backdrop in pink

  43. Megan McGowan Parsons says:

    I like PI on FB

  44. I LOVE Julie Rollins’ shop, but what do I love the best? The menotring/workshops. If I could buy anything, that’s what it would be!

  45. Megan McGowan Parsons says:

    I subscribe via email

  46. Megan McGowan Parsons says:

    I visited the prop shops!

  47. So much that I like, its so hard to choose one! But I’ve been dying to try the wraps! So, I’ll pick the stretch knit wrap, not sure what color, though! 😀

  48. I like PI on fb.

  49. I subscribe to your feed via RSS.

  50. PI twitter follower!

  51. I subscribe to your feed.

  52. No blog but would add banner if I had one:).

  53. Love your prop shops!

  54. I love Julie Rollins’ stretch knit colors!

  55. I took a peek at prop shop!

  56. i visited the prop shop!

  57. Sandi Davidson says:

    Fan of Julie Rollin’s and love the open weave swaddle wrap with the crocheted flowers!

  58. Sandi Davidson says:

    I shop the prop shops!

  59. Sandi Davidson says:

    Fan of PI on FB!

  60. I like Julie Rollins on facebook, and visited her shop! My favorite is the two tone swaddle wraps… love the Mossy-Blue one! Never seen anything like those before! Thanks for the awesome giveaway!

  61. I like Prop Insanity on Facebook!

  62. I visited the prop shops!

  63. Sandi Davidson says:

    I subscribe to PI’s Blog!

  64. Liked Julie’s facebook page. Love the ruffled ribbon backdrop in Violet. But so many other fabulous things.

  65. I liked Julie on fb and love the two toned slings in her shop! Thanks for the giveaway!

  66. I like PI on fb! Thanks!

  67. I follow PI on Twitter! Thanks!

  68. I subscribe to the PI feed:)

  69. I love your prop shop and stopped by for a peek!

  70. Natasha S. says:

    I like Julie on FB. I am pretty sure I would keel over dead if I won this one! I love the 2 tone wraps and the soft knit wraps!

  71. Natasha S. says:

    I like PI on facebook!

  72. Natasha S. says:

    I follow you on twitter as well.

  73. Natasha S. says:

    I subscribe to the feed via yahoo. :)

  74. Natasha S. says:

    …and of course I am always browsing the shop!!

  75. I love the turquoise bumpy fabric prop. It is stunning!

  76. Marlena U. says:

    Love it all…especially the Simplicity Beanie that is “coming soon”! :)

  77. Marlena U. says:

    Like you on FB

  78. Marlena U. says:

    email subscriber

  79. Marlena U. says:

    Shoppin’ at the prop shop!

  80. I love the ruffle ribbon backdrop and I simply adore those sweet little headbands!

  81. already a subscriber!

  82. Liked Julie on fb

  83. Beautiful products! I love the Peek-A-Boo Wrap Set in Mulberry.

  84. I follow PI on Twitter!

  85. I already like the PI Facebook page!

  86. I already subscribe to the feed.

  87. I have the banner on my blog.

  88. I’m always finding things I love in your Prop Shop!

  89. My favorite is the crocheted hammock in raspberry!

  90. Already following on Twitter

  91. I love all of your stuff, would love to win. I need some new fabric. I liked your page on fb. Thank you for the giveaway.

  92. There were SO many props I love. It was hard to choose a favorite but the mossy-blue wrap is definitely a top three. LOVE it!

  93. liked Julie’s shop!!

  94. forgot to add on my comment above, i love her softness action and … well everything!!

    i follow pi on twitter

  95. i subscribe to the feed :)

  96. i visit the prop shops!

  97. I liked her on FB and I like the crocheted hammock on her site (since I couldn’t find any headbands- those would probably be my favorite! =)

  98. I get PI emails!

  99. I already like PI on FB!

  100. Looked at the prop shops!

  101. I liked her on facebook. I love the ruffled ribbon backdrop in turquoise. Gorgeous!

  102. I LOVE her peek a boo wrap set!

  103. I like PI on Facebook!

  104. I follow PI on Twitter. 😀

  105. I subscribe to the feed.

  106. Took a look around the prop shop.

  107. I liked JR on facebook!

  108. I love the ornate crowns in the shop!

  109. Hope I win!! Big fan!

  110. I like the soft knit swaddle wraps, and I liked her facebook page too.

  111. I like PI on Facebook.

  112. I follow PI on twitter too.

  113. I subscribe to your feeds via RSS

  114. Already a FB fan!

  115. Liked Julie Rollins on FB and LOVE her furs and the Joy crown!

  116. Everything is so precious that I’m having a hard time picking my favorites, but I do love the furs and the headbands. :)

  117. I love her Knit Hammock Swaddle! How sweet!

  118. I follow PI on Twitter! Carcarch28

  119. I subscribed to your newsletter via email.

  120. I took another look around the prop shop!

  121. Sarah Alcantara says:

    Like Prop Insanity on FB already!

  122. Sarah Alcantara says:

    Like Julie Rollins on FB!

  123. Sarah Alcantara says:

    Favorite item in her shop….so many, but I have to go with the fur in frosted ruby and frosted violet! LOVE!

  124. Sarah Alcantara says:

    subscribe to PI feed

  125. Found you on Facebook, great website! Immediately liked your page, and off course Julie Rollins page – amazing! Great giveaway too, hope I win! This could really boost my start in newborn photography :)

    My favorites in the shop will have to be the headbands, crowns and the beanies, especially the ‘Simplicity Beanie’!

  126. I liked her facebook page (AshleyHatten)

  127. I love the Two Tone Swaddle Wrap she has in her shop

  128. PI twitter follower @shuggysmommy

  129. PI Facebook liker (AshleyHatten)

  130. Steph Mills says:

    I absolutely love the crowns. They are sooooo cute. I’m a fan of Julie’s FB page.

  131. Steph Mills says:

    I like PI on Facebook!

  132. Absolutely great products. Such an awesome idea to add it as part of photography business.
    Love the Sweetness backdrop in Ocean Blue!
    All the best wishes!

  133. Absolutely great products. Such an awesome idea to add it as part of photography business.
    Love the Sweetness backdrop in Ocean Blue!
    All the best wishes!

  134. I am a fan of Julie on FB. So far I love the blue ribbon backdrop best but the ruffled headband and buttons & bows beanie are tied for a close 2nd!

  135. I follow PI on Twitter!

  136. I am a fan of PI on FB!

  137. I subscribe to PI by having it sent directly to my inbox!

  138. I’m a fan of PI on FB

  139. I love the open weave swaddle wraps!

  140. I subscribe to the PI feed

  141. Love the prop shops

  142. Left some love on her face book page

  143. Oooh I adore her crocheted hammock swaddle. I haven’t seen one like that anywhere else!

  144. I’ve been to her FB page and left some love. In her shop I love the Ultimate Newborn Collections!

  145. I follow PI on Twitter.

  146. I like PI on Facebook.

  147. I subscribe to the feed.

  148. I have visited the prop shops this morning.

  149. erin noie says:

    amazing. I would love a soft knit swaddle wrap in fuschia!

  150. erin noie says:

    I follow PI on twitter!

  151. erin noie says:

    I am AAF of PI on FB :)
    Erin C. Noie

  152. erin noie says:

    I subscribe to your feed :)

  153. erin noie says:

    and I checked out some shops :)

  154. Left FB comment and would love the ultimate NB collection!

  155. Love her prop give away, but where do I order her stuff? I can’t find it on her website or FB page.

  156. I bought from julie before and I loved her stuff! I found some cheaper sweater knits fabrics at though.

    They also have a lot of ribbed solid fabrics in different colors for less than $5 if you’re looking for subtle textured fabrics as backdrop.

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